Paris, France | Workshop 2 | How to Create an Award-winning Cookbook | June 6th-8th 2018
Space limited to 12 people
The workshop kicks off on the 6rd at 10AM and ends on the 8th at 5PM in the heart of Paris.
If you have always dreamed of creating your very own cookbook, and wondered how to break into the publishing industries, this workshop may be for you.
In this workshop you'll be fueled with all the tools, knowledge and insights you need to finally live your dream of being a cookbook writer. You'll get a unique chance to learn from not just one, but two experienced cookbook writers, who have both earned International awards for their numerous cookbooks: Paris-based Sandra Mahut and Danish Sif Orellana.
In June 2018, when the sun rises and ribbons of golden light is casted over Paris' iconic rooftops, we'll meet up in the City of Love to spend three inspiration-packed, intimate and intense workshop days around cookbook creation in all its exciting facets.
Getting a tasty meal on the table is just one of numerous reasons people buy cookbooks. In 'How to create an award-winning cookbook' workshop, you'll learn about all the reasons people invest in cookbooks, and how to make your concept commercially viable, sharpen and clarify your concept, refine your mission and message, and learn how to do a competitive analysis for your book.
Bestselling cookbooks aren't just collections of recipes — they're are treasure troves of experience, stories, and love all rolled into one. Whether comprehensive books of instruction like Julia Child's 'Mastering the Art of French Cooking', or a highly personal collection of your great grandmother's most treasured hand-me-down recipes, if you intend to publish a cookbook for public sale, you need to know the secrets behind telling recipe headnotes that reflect your unique voice, and the tone of your cookbook, organizing your content, and bringing something new to the potluck.
Throughout this inspiration-packed workshop Sandra and Sif will invite you behind-the-scenes, and share their most successful secret tools, tips and tricks about the entire process of creating award-winning cookbooks - right from conceptualising to brainstorming the title, researching, organizing the content, defining the style, recipe testing, prop sourcing, photography, workflow etc. We'll provide you with valuable insight and advices on how to choose the focus or theme of your cookbook, find your niche, narrow the scope of your cookbook, create a rough outline of the contents, write and present the recipes and ingredient lists, take photographs of the food, write engaging recipe headnotes, tell plated stories and a whole lot more. During the workshop we will also let you in on how to write a book proposal that stands out and catches the attention of a publisher, how to find an agent, and contact a publisher?
Through hands-on assignments of different kinds across the three workshop days, you will learn about our workflow and our process from how we develop a vague idea for a cookbook until we stand with the finished cookbook in our hands. We will share our stories and experiences transitioning from passionate amateurs to heart-driven professional, award-winning authors.
GATHERINGS & EXPLORATION OF PARIS
With days packed full of inspiring instruction and hands-on assignments; evenings will focus on the simple joys of gathering, sharing delicious French meals at some of the most inspiring bistros in Paris, including a farewell dinner at surprise location, one of favorite hang-outs in Paris. This will be a time to relax, laugh, network and share ideas, projects and dreams with new friends and colleagues from all over the world.
Around noon each day we will break for a stroll to explore the city and lunch in handpicked French cafes, we dream about introducing you to. We'll invite you on special insider's tours of Paris, and show you some of our most cherished nooks and corners of Paris, that will for sure nurture your soul and make your creative juices flow.
Sandra has lived and worked in Paris as a stylist for over 10 years, so her experience as a local is a real bonus, and Sif has lived in Paris as a young woman and has visited the city 2-3 times each year ever since.
This workshop is structured for everyone who dream of creating a cookbook - food lovers, nutritionists, recipe developers, food bloggers, cooks, stylists, writers, makers, and other types of creatives, ready and determined to create a cookbook and want professional and a step-by-step plan to succeed.
The teaching sessions will take place in a authentic light filled Parisian apartment located in the heart of the city.
You will need to bring your laptop, and if you want to capture all the delicious food and beautiful places we visit, we will highly recommend you to also bring your camera or iPhone.
The workshop includes
* Classes and assignments
* Printed workshop material
* Special tailored inspirational tours of Paris
* Transportation between our various activities during the day
* 1 breakfast in an organic Parisian café
* 1 breakfast in the apartment
* 3 lunches in a selection of our favorite Parisian cafés
* 2 dinners at some of Paris' most inspiring restaurants
Airfare, accommodation, and getting to and from the studio.
Sandra’s studio is located in Bagnolet near the 20th arrondissement in Paris.
TERMS & CONDITIONS
This is a non refund retreat, so please register only if you know you can attend. However we´d happily transfer your spot to someone else should you be unable to make it and know someone who will take your spot. Please contact us directly in that instance and we'll adjust the class list accordingly. In the unlikely case that we have to cancel the workshop, you would receive a complete refund.
INSIDER'S GUIDE TO PARIS, ITINERARY & SECRET FB-GROUP
End of April we will send out the detailed program to all the participants with lots of other information about where to stay, eat and shop if you plan to stay longer in Paris. Beginning May the 'How to Create an Award-winning Cookbook' Facebook group will open for the participants to communicate e.g. about sharing taxis from airport and other practicalities.
BUY 2 WORKSHOPS - ACHIEVE A DISCOUNT
If you dream about writing a cookbook or just bring your food photography, writing and styling skills to the next level, then we will recommend you to sign up for both of our jam-packed June workshops in Paris and spoil you with a discount of €200 in total. Choose this option in the drop down menu above for registration, and we will start looking forward to fueling you with loads of useful knowledge that can boost your creativity and transform your hobby to a heart-driven profitable business.
June 3rd-5th: 'Healthy Cooking, Food Styling & Photography in Paris'.
June 6th-8th: 'Learn how to create an award winning cookbook"
Important: You can choose to split the payments in two, so that you only pay a 50% deposit now. Use the code CREATEACOOKBOOK18 at check out. Feel free to pay in full if you would like. Otherwise the second payment will be due on April 17th.
Please don't hesitate to contact us if you have any questions. You can catch us at: firstname.lastname@example.org
We can’t wait to welcome you on this inspiration-packed journey, where you will meet with like-minded people with the same passion for cookbook creation, food, creative processes, storytelling, and food, travel & lifestyle photography as you.